How to Start Marketing Before Your Offer Is Ready To Sell

Cathy Goodwin
3 min readJan 30

Two techniques to save you from wasting time on products that won’t be welcomed by your market.

Image by Nick Fewings on Unsplash.

Entrepreneurs and small business owners often believe the sequence “Idea → Create Offer → Start Marketing.”

It sounds logical, doesn’t it?

Truth is, if you wait till you’ve got a finished product, you’ve waited too long…

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.