How To Tell A Business Story That Inspires Action

Cathy Goodwin
5 min readOct 24, 2020
Photo by Vincentiu Solomon on Unsplash.

Do you have an answer to the question, “What’s your story?”

Not necessarily a candidate for a film script — just a story that helps your listener understand more of what you do?

Why settle for a response of, “That’s interesting,” when you might aim for a response of, “I want what they’re having!”

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.