How to use your current working style to become more productive

Cathy Goodwin
2 min readJun 8, 2022
Photo by Alexa Williams on Unsplash..

So now you’re ready to plan your next offer — a program or product.

Some business owners get an idea and dive right in. I’m in this category. We execute fast…and wish we’d taken more time to plan. Often the “next step” seems so obvious we can’t resist making it happen. After that? We’ll figure it out. We lose time because we’re chasing ideas that would have been changed (or removed) with more plan-ahead thinking.

Others hesitate. They go too far in the other direction. They consider the what-ifs. They delve into the details. They like to be clear on the steps in step-by-step systems. They lose time with overthinking and overplanning…and sometimes wait so long that the idea’s no longer relevant to the market.

This article led to Episode #66 of the Strategic Storytelling podcast. See http://cathygoodwin.com/podcast

Not sure how to define your work style?

Review the way you approached your last project — large or small. How did you start? What held you back? What worked?

Here’s what I recommend when I work with clients on new projects

Combine planning with action.

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com