How To Find Your Copywriting Voice To Build Your Brand

When you’re getting ready to share a marketing story, one question that often comes up is, “How do I cultivate a distinctive tone and style? I want to sound like me!”

The truth is, your voice can become part of your brand, whether or not it’s a deliberate choice.

Your voice comes through on your website, sales letter, email messages, and blog posts. But you often notice it more when you’re getting ready to tell a story.

At the same time, when you’re cultivating a strong brand image, your storytelling voice can inspire you to create a stronger message. The way you tell a story often comes closer to the Real You than the way you promote an idea or share facts

Here are 3 ways to recognize and develop your own storytelling voice.

1 — Look at your email messages and identify your most favorite and least favorite.

Which ones do you enjoy? Which ones set your teeth on edge so you keeping thinking, “I really should unsubscribe…”

You’ll most likely see a pattern.