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How Your Small Business Can Take Advantage of A Big Window of Opportunity
Entrepreneurs often get their biggest “wins” through last-minute surprises.
With cooler weather, we are opening the windows again. The cats love it (and so do I).
To a cat, every open window is a window of opportunity. They’re constantly waiting for just the right moment to make their escape.
As a cat owner, it’s my job to make sure they have screens so they can’t take advantage.
As a marketing educator, it’s my job to support clients as they watch for open windows and then take full advantage of what’s out there. Often a small window can have a huge impact on your bottom line… if you can move quickly to take advantage before the window closes forever.
Of course, many of my clients are extremely busy. Some even relate to the notion of being “time-starved.” For busy business owners, a window of opportunity draws mixed emotions. “Yes, I want to do it… but I don’t have time!”
For example, one business owner just emailed me:
