Introducing yourself to your prospective clients
You don’t have to begin with your origin story.
How do you introduce yourself to new prospects? With a story, of course-but not just any story.
You want to convince them, “There’s a person behind the website.” And you want to show them you’re an expert. You need to show them you’re easy to work with. But is your origin story always the best way?
Nicole Kepic, a copywriter, was advised to introduce herself that way. She talked about her past experience with big companies in an agency. She had burned out on that job. Working with big clients in an agency environment took a huge toll.
This story did two things. It showed her expertise in the field. Let’s face it: most of us working online (including me) never worked for an agency. We just signed up for some training and worked our butts off.
And the story showed us Nicole was human. Who hasn’t burned out in a corporate job — or had a good friend who told us horror stories?
But here’s what the story doesn’t do.
It doesn’t show why we should hire Nicole. Burnout isn’t a job qualification.
It doesn’t show Nicole as an expert in her current job: writing for women entrepreneurs. Writing for big companies in an agency environment doesn’t…
