Intuition For Business And Career Decisions

How to access intuition (and why it sometimes seems to go silent).

In his book The Art Of Work, Jeff Goins recalls the time he attended a workshop on careers. He insisted he didn’t know his purpose … and then he realized of course he did. He wanted to write. He was just a little afraid of the idea.

Nearly all career change (and business strategy) conversations begin the same way.

“I don’t know what I want.”

Sometimes you know and the idea is just too scary. Sometimes you’ve got inklings and you want to ignore them.

The idea is, deep down most of us know the answers to your own questions. You know what you want to do. But you can test your inklings with just a few steps.

Intuition works off information. The more familiar you are with a situation, the more your intuition kicks in.

There’s a famous story of a firefighter who entered a burning building and ordered everyone out, immediately. Seconds later the roof fell in.

On one level, he “just knew.” On another, he had been through so many fires he was picking up subtle cues that others missed