Is it time to stop telling business stories?
Addressing 2 criticisms of storytelling (which are at least partly justified).
Business owners have been told, “Go find a good story.” Now some consultants and coaches are saying, “no — stop! Don’t tell more stories!”
In an earlier article, I asked the question, “Is business storytelling a fad?” Now I want to delve more deeply into 2 criticisms that are popping…