Is storytelling a fad that’s beginning to fade?

A marketer I follow, Tara McMullin, recommended a podcast by Willa Paskin “How Storytelling Became A Product.” It’s an episode of the Decoder Ring podcast.

Willa shows how storytelling went from being something people “just did” to becoming “ the thing.” It got me thinking.

She opens with a story (!) about her father telling stories to her five-year-old…