Is storytelling a fad that’s beginning to fade?

A marketer I follow, Tara McMullin, recommended a podcast by Willa Paskin “How Storytelling Became A Product.” It’s an episode of the Decoder Ring podcast.

Willa shows how storytelling went from being something people “just did” to becoming “ the thing.” It got me thinking.

She opens with a story (!) about her father telling stories to her five-year-old…

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