Is this opportunity too small for you?

A small business can’t afford to waste time on actions with small outcomes…but sometimes small opportunities can be leveraged.

“Here’s an opportunity to speak to a group!” she said.

“Where? How many people?”

“Um…four. One might be interested in your services.”

Nope, that’s too small. That’s not a speaking engagement. It’s a meeting with a client who’s not even qualified.

But what about other small opportunities? When you don’t meet in person?

Invited to speak on a new podcast?

The key here is, are they going to be around while? If so, you’ll be noticed. On my podcast, new listeners download old episodes all the time. That one listener could be the key to your next big opportunity.

Additionally, you can leverage a small podcast guest gig. The host will give you publicity. You’ll have news to share with your own audience — and you’ll be seen as more credible because you’re speaking on someone else’s stage.

Holding a webinar and just a few people show up?

You’ve got the recording to share as a lead magnet…and you’ve identified the most interested guests.