Lessons From The Fly: 3 Ways Your Story Loses To A Distraction
4 min readOct 9, 2020
Today I was inspired by an article written by Neil Gordon, an innovative marketer I follow. Neil in turn was inspired by the infamous fly in the US vice-presidential debate. The fly, not respecting political conventions, landed on the vice president’s hair. Most stories about the debate focused on the fly — drawing attention away from the content of the presenters.