Make sure they’ll want your next product

Cathy Goodwin
5 min readSep 15, 2021

Your secret research tool might be your sales letter.

My first ebook flopped because I didn’t do this.

I still remember the first time I wrote an ebook. The topic was “changing careers at midlife.” I didn’t pay any attention to features, benefits, or headlines. I just wrote about what was interesting to me.

When it was time to promote…

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.