Make the most of your copywriting budget with these 3 tips

When I first started on the Internet, I was concerned about spending money. You’re probably expecting a follow up like, “But then I realized it was important to spend money to make money.” Can your online presence be created with bargains?

What I’ve learned is that the way to spend wisely is not to focus on how much something costs. It’s creating a business where you gain the most value from what you spend.

“There’s a reason it’s so cheap…”

Recently I was browsing through Craigslist when I came across an ad that promised copywriting for … $49. That’s what they charge for a few pages on a website or a letter. I gathered that a whole sales letter comes at a higher price … a whopping $69.

Of course, I looked at the fine print. I didn’t find any info about who would be writing this copy, how they were trained, and why they were qualified.

They’re hoping you’ll say, “No big deal. Who cares who they are? They’re cheap and they seem to be getting results. Just look at those testimonials!”

I googled the names on the testimonials and came up empty. Sure, they were real people, but they seem to have an online presence limited to Twitter. I didn’t find their websites anywhere.