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Make your content more interesting (even if you’re mostly teaching)
Content can educate your readers without being dull.
Every so often I get an email that really offends me. The sender assumes I’m an idiot.
Or I read an article with good information…but every other word is “should.”
“You should send emails daily.”
“You should eat healthy food.”
“You should allow for people of all shapes and sizes.”
I’m a rebel. My first impulse is to say, “No way.”
Or people dumb down the idea…which often means they dull it down. It’s frighteningly boring to read.
As you probably guessed, the answer is to add stories to your content.
Most of us create content with the goal of providing information. We have expertise in an area and we want to share via blog posts, email messages, webinars, and courses.
But straight information doesn’t mean “dull it down.” And there are ways to wordsmith your content so people will enjoy reading it … and you’ll be smiling to yourself as you write.
In this podcast episode, I share 3 ways to use stories to make instructional content fun for you and your readers…with examples and stories! Click here to listen.
I’m Cathy Goodwin, a copywriter and marketing consultant. My website is http://CathyGoodwin.com. If you’re struggling to make your content more interesting, I can help! If you’ve got your content already written, I’ll give you a video with a critique. You’ll get lots of suggestions, delivered in less time than it takes to say, “Make it interesting!” Go to this page. Use the code TWEAK50 to get 50% off the cost.
