Make Your Marketing More Productive With These 3 Storytelling Tips

Storytelling — with the right stories — helps you be more productive with your content creation.

Most people don’t associate ”productivity” with “storytelling.” For one thing, we seem to be mixing left and right brains.

Here are 3 ways storytelling can help you become a more productive content creator…which means creating high-converting content more quickly.

(1) Brand with a story.

Branding might seem completely unrelated to productivity tii, but in fact a strong brand can strengthen your marketing and lighten your workload. With a strong brand, you don’t have to explain yourself over and over. You attract clients who fit your offers and discourage the misfits and tire-kickers.

When you brand with your story archetype you gain additional benefits. You spend considerably less time writing your copy. That’s because you know how to choose words, stories and even strategies for marketing. For instance, you may believe you need to add a personal “what I did” story to every email message. As an Educator or Innovator archetype, you won’t need a personal story and in fact, you’ll benefit more from success stories or concept stories.