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How One Small Conversation Change Can Predict Entrepreneurial Success

Cathy Goodwin
3 min readMay 2, 2021

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The way you talk about time will show how you think about your business.

Photo by Alexander Schimmeck on Unsplash.

Mark Twain supposedly said, “Everybody talks about the weather but nobody does anything about it.”

These days everybody talks about time…usually because we could all use more of it. But unlike the weather, we can do a great deal about time — in fact, we can change our productivity just by the way we talk about it.

Business owners tend to view time differently compared to those who work in corporate America.

I recently realized this difference when I casually told a friend from the corporate world, “I’m going to hire someone to take my cat to the vet next week.”

She was aghast. “That’s so expensive!” What she meant was, “You’re being frivolous.”

Image from PaperElements on Pixabay.

But as an entrepreneur, I calculated the cost differently. I’m one of those urban dwellers who doesn't own a car.

If I took cabs, the cost would be almost the same as hiring someone. I’d spend time waiting for the cab or taking a bus.

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Cathy Goodwin
Cathy Goodwin

Written by Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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