Website Copywriting For Service Professionals Who Can’t Promise Their Clients A “Win”

When I work on content strategy for lawyers, financial planners, and other professional service businesses, they point out that they can’t promise their clients a “win.” Lawyers can’t promise they’ll win court cases, financial planners can’t promise they’ll make you rich, and real estate agents can’t guarantee your home will sell in 30 days.

These service professionals often wonder how they can hire a copywriter. They associate copywriting with Tony Soprano’s brash personality and…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Cathy Goodwin

Cathy Goodwin

3.4K Followers

Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com