Website Copywriting For Service Professionals Who Can’t Promise Their Clients A “Win”

Cathy Goodwin
4 min readNov 14, 2019

When I work on content strategy for lawyers, financial planners, and other professional service businesses, they point out that they can’t promise their clients a “win.” Lawyers can’t promise they’ll win court cases, financial planners can’t promise they’ll make you rich, and real estate agents can’t guarantee your home will sell in 30 days.

These service professionals often wonder how they can hire a copywriter. They associate copywriting with Tony Soprano’s brash personality and…

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com