Marketing Stuck? 5 Tips To Write Your Way Out

Content, not cash, provides the answer.

Jeremy was feeling stuck. He created a website, sent around some social media posts, and attended some networking meetings. He was getting inquiries here and there, but so far they were not turning into clients.

Jeremy was tempted to sign up for a six-month coaching program. But he also found himself reading articles about mindset shifts. And then his inbox started filling up with offers to teach him how to use social media.

It’s tempting to throw cash at a business problem — a big program or a series of small offers that add up to thousands of dollars. Sometimes these investments bring great success; other times they just lead to great frustration and an emptier bank account.

Escape the stuck place by creating provocative content.

“A good rule for a tough marketing challenge is, “When in doubt, write!” Simply creating more content will give you an edge. When I created my first site I didn’t know any marketing rules. I just wrote … and wrote some more. And I got traffic.

Writing fills many functions. For instance:

• As you write your sales letter, you’ll get a clearer idea of what you’re…