Mastering 3 Tough Copywriting Challenges

A lot of people think writing copy is just about the words. The truth is, once you know what you’re writing about, and who you’re writing for, the rest is a downhill ride.

Not easy. You still have to steer and stay on track. But definitely easier.

Challenge #1 — The Hook.

One of the hardest parts of copywriting is finding the hook. That’s the part of your copy that grabs the reader’s attention. It’s what makes your offer irresistible.

For instance, suppose you’re targeting an audience of salaried workers who are seeking financial solutions. They can’t do much about their income (because they’re not considering options outside corporate life, but that’s another topic). But they want to stretch their budgets to enjoy some luxuries and add quality of life.

How about, “How to live a $100K lifestyle on a $20K salary.”

Now there’s a hook… if you can make good on the promise, of course.

Challenge #2 -The Opening Paragraph

For me, one of the most difficult parts of copywriting is the opening paragraph. You’ve got to start with the hook, but then you have to move your audience to a deeper level.

One solution I discovered recently is to use the opening chapters of high-quality…