Need article ideas? Don’t get mad…get even.

Cathy Goodwin
2 min readAug 14, 2023

Content creation requires ideas that appeal to your audience and demonstrate credibility.

Image by Frederick Medina on Unsplash (texta added)

When I first took a class in standup comedy, we talked about ways to develop new material. An experienced comic said, “Find what makes you mad. Turn it into jokes.”

For instance, my Internet service died late one night. I dial their number. I get a recorded message, “Want faster service? Log into our website.”

If I could do that, I wouldn’t be on the phone.

In comedy, you get to exaggerate. You tell stories about things that never happened. It’s legal and ethical.

In business, you have to be more careful, although I’m sure people exaggerate. I know business owners who invented families — spouses, children, and grandchildren — to come across as warm and fuzzy.

So let’s say you’re looking to write an article that will appeal to your audience, who are hopefully potential clients.

Start by finding an idea someone has published in a blog or podcast. It usually doesn’t take long to find something you disagree with. It might even make you want to scream.

For instance, one “expert” urged everyone to write and a short ebook to grow their business.



Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.