This one word will kill the deal

Cathy Goodwin
2 min readOct 20, 2022

“Why should we trust her? She doesn’t know what she’s talking about.”

Image by Claudio Schwarz on Unsplash.

Someone invited me to connect on social media, quite a while ago. I can’t remember if it was Facebook or LinkedIn and I’m determined not to remember the person who inspired this post. Hopefully, she’s smartened up and changed her copy.

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com