Online Marketing: Brand vs. URL

Your URL might feel like a brand, but there are many differences.

When you create a new product, website or program, your first step often involves choosing your domain name. It’s like writing your name on the ID badge you’re going to wear to a networking event.

You can choose your domain name before you need a website, because there are so many ways to create your home on the internet via redirects. I

f you’re on a really tight budget, for instance, your domain name can send visitors to your Facebook page. That way they’ll associate your domain name with your business right from the get-go.

Alternatively, you might be ready to set up a website but get stalled because you can’t choose a domain name. Clients ask me questions like these:

“Should I choose a domain name that focuses on the services I offer right now? Or should I choose a name that’s broad enough to encompass the directions where I might be expanding?”

“Should I use my own name or come up with something clever?”

A domain name isn’t the same as a fictitious business name or a company name. Definitely, it’s not a brand. It’s not written in concrete.

You can set up your website and modify the URL later. Sometimes you get a new idea for a domain name…