The Reason Clients Resist Saying “Yes” (And the 3 simple steps to melt their resistance)

So you put on your best marketing effort. You hired a world-class copywriter. You found a brilliant designer. Your sales pages are so delicious you want to buy your own product.

So why aren’t you getting more “yes” responses? Why can you sense resistance to what should be an irresistible offer?

Your research tells you what they want. But one thing the research doesn’t tell you is something people rarely admit.

They’re scared. Of you. They’re bringing baggage from the past and they’re projecting their fears on you.

Fear can be a powerful emotion. Most of us have at least one fear — spiders, heights, ladders, darkness, being ridiculed at a social event … the list goes on.

So what are your prospect’s 3 biggest fears?

They have fears around the problem that motivates them to call you. Will they ever find a job they love? Will they be sued and see their life savings go down the drain? Will they find meaningful relationships?

They’re afraid you won’t be the best possible resource for them to solve their problem. Do you have the skills? Do you have enough experience? Is there someone better out there?