Pitching a podcast: these 2 questions show you’re clueless

Cathy Goodwin
2 min readNov 29, 2023
Image by Soundtrap on Unsplash.

My podcast is fairly small but I still get pitches from people who want to be guests. I also get queries from people who are ready to recommend others to my podcast.

Some are paid to find podcasts that will take guests. I mention those “pay to pitch” people in another article on Medium.

Some seem to be doing this for free.

When they ask these questions, a red flag goes up immediately:
(1) Do you use guests on your podcast?
(2) What type of guests are you looking for?

These questions might seem normal and appropriate. But they’re signaling, “Clueless.”

Before you pitch a podcast, you need to go to the podcast site. Read the show notes. Look at the illustrations. Listen to 2 or 3 episodes.

Listening to my podcast shouldn’t be a chore. If you’re really interested in my topic, you’ll want to hear everything I’ve said about it.

You’ll immediately see whether the podcast host uses guests. For my podcast, you’ll see that I do work with guests…but very rarely. I invite people I know. If I figure they’ll be good guests, we can work on a topic.

You’ll also see how I work with guests. We talk about their stories. We talk about how their storytelling influences their marketing strategy.

Most of all, you’ll see that I am not actively looking for guests. I use them infrequently so I don’t need one guest every week.

I actually had someone say, “I know a lot of people who’d be great podcast guests. What should I tell them about your podcast?”

The correct answer is, “Tell them to go to my podcast and listen to a few episodes. Maybe visit my blog, too. Sign up for my emails. You’ll get a sense of what I’m interested in.”

“Then,” I’d continue, “anyone who wants to be a guest needs to suggest two or three topics. You shouldn’t just suggest one, because I may have that topic in the works already.”

When you ask me those questions, you show you’re taking a broadcast approach. You’re wasting a lot of your time and other people’s time.

Don’t waste time telling me about yourself.

I don’t care if you won a national award in your industry if you can’t come up with a topic for the podcast.

Related article: Write a winning pitch to be a guest in a blog or podcast.

I’m Cathy Goodwin, a storyteller, author, copywriter, and strategist. My podcast, Strategic Storytelling, can be found at this link.

Originally published at https://cathygoodwin.com.

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com