Pitching a podcast: these 2 questions show you’re clueless
My podcast is fairly small but I still get pitches from people who want to be guests. I also get queries from people who are ready to recommend others to my podcast.
Some are paid to find podcasts that will take guests. I mention those “pay to pitch” people in another article on Medium.
Some seem to be doing this for free.
When they ask these questions, a red flag goes up immediately:
(1) Do you use guests on your podcast?
(2) What type of guests are you looking for?
These questions might seem normal and appropriate. But they’re signaling, “Clueless.”
Before you pitch a podcast, you need to go to the podcast site. Read the show notes. Look at the illustrations. Listen to 2 or 3 episodes.
Listening to my podcast shouldn’t be a chore. If you’re really interested in my topic, you’ll want to hear everything I’ve said about it.
You’ll immediately see whether the podcast host uses guests. For my podcast, you’ll see that I do work with guests…but very rarely. I invite people I know. If I figure they’ll be good guests, we can work on a topic.
You’ll also see how I work with guests. We talk about their stories. We talk about…
