Pivot Your Business Successfully With These 3 Stories

“Pivoting doesn’t necessarily mean desperation,” says Alan Spoon in his Inc article, What Pivot Really Means. “It can be a tool to discover additional growth-growth you might otherwise have overlooked.”

When you pivot your business, you’re exploring new models and directions. Often your vision remains the same: you’re fine-tuning, adjusting and maybe rebranding.

And you’re no doubt exploring ways to generate a new message. The stories you’ve told up to now may not be as effective.

Here are three ways to use stories to remodel, rebrand or reframe.

(1) Share a story about working with your competitor versus working with you.

When you pivot your business, your clients might enjoy a whole different experience from what you offered before — and what you competitors do now.

A physical therapist points to “one-on-one sessions instead of having someone divide their time between you and someone across the room.”

A lawyer shares a story of a client whose previous lawyer didn’t return calls and generally made her feel her problem was too trivial for his attention.