Pivot Your Business With Content Creation Tools

Branding and rebranding begin with storytelling.

With all the changes going on around us, many business owners are looking to pivot their businesses. A pivot means you change direction when your market shifts and your services no longer meet their demands. Or you may feel you’re growing bored with the business you used to enjoy.

Or you may pivot to take advantage of a new opportunity. You realize your skills and reputation have grown and you can capitalize on your new strengths. For instance, one of my clients had built a successful business working with clients on wellness. She now realized she could expand by training new coaches to serve this niche.

Now you’re ready to create content to promote your new offers. Here are three steps to guide you through the process.

(1) Start with your story.

David Thoreau allegedly said, “Beware of all enterprises that require new clothes.” But when you embrace a new enterprise, you’ll require new stories.

Continuing this example, the former wellness coach used to share a story about her own journey from tired, stressed executive to dynamic, highly fit entrepreneur.

Now she needs a new story. Perhaps she’ll talk about how she couldn’t find the resources she…