Positioning yourself as an expert? Choose the best story.

Cathy Goodwin
2 min readDec 7, 2023

Branding on expertise is a critical first step in solopreneur marketing. But which stories will help?

Image by Dan Dimmock on Unsplash.

Service-based entrepreneurs often get advised to “Be vulnerable. Share your flaws. Tell stories about your mistakes.”

Does this sound familiar?

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com