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Promote Your Business With A Spin On Your Story
Marketing coaches often advise you to share your story, as part of your “About” page or bio. Some even suggest that you make your story the core of your bio.
As a copywriter, I take a different perspective.
Frequently I write “About” pages for my clients. Your About page will be critical because when you promote yourself as a service business, you are your business. Your story becomes your brand.
Therefore you need to manage your story, just as you would create your logo, colors, and tag line… only more so.
I do not recommend that you lie or falsify your story. It’s too easy to be discovered and your reputation can be damaged. However, you can be selective in the story you choose to tell and the way you tell it. That’s the most effective form of “spin.”
However, sometimes you do need to add a healthy, appropriate spin to your story. Here are 3 challenges faced by some of my clients, at all levels of success…along with the stories we spin to meet the challenge.
Challenge #1: “I don’t have a dramatic story.”
For example, Beth started a business while she was working full-time. She simply put out the word that she was available to organize kitchens, offices, and cluttered closets.
