Promote your expertise by telling stories

Cathy Goodwin
2 min readDec 1, 2023

Service-based businesses ultimately sell expertise. Here’s how you can promote yourself as an expert (without sounding like a jerk).

promote expertise in services marketing
Image by Christina@wocintechchat.com on Unsplash.

What’s the one thing you need to demonstrate to be seen as valuable…so you charge higher prices and clients feel lucky to work with you?

In a service-based business, you’re selling expertise. You’re offering knowledge and skills beyond…

--

--

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com