“Qualified Leads … Now Landing On YOUR Website!”

What a copywriter can tell you about landing pages and opt-in pages.

When it comes to landing pages for lead magnets (i.e., the ebook or video you offer to get people to sign up for your list), I’ve listened to enough calls and read enough ebooks to last a lifetime… maybe many lifetimes.

Here’s some of the advice that’s out there:

“Just put the name of your lead magnet and maybe a tagline.”
“Include compelling bullet points so readers will be motivated to sign up.”
“Use a red pointy arrow.”
“Use hand-drawn arrows.”
“Use a blue background.”
“Use a video. People are visual these days.”
“Never use a video. Who’s got time to listen these days?”

If you’re feeling dazed and dizzy, you’re not alone.

As a copywriter, I believe you can’t consider copy and environment in isolation. In fact, I like to say that …

“The copywriter is the quarterback and the designer is the offensive lineman. The copywriter directs the flow of play and sends the ball to the endzone for scoring. The offensive lineman (that’s the guy in the movie Blindside) makes sure the quarterback gets through.