Realistic ways to fire up your creativity when you’ve been in a slump.

Cathy Goodwin
2 min readSep 7, 2023

We write so much for marketing. Inevitably we start to lose the fire. You need sysems in place to flame up again.

Image by Leon Contreras on Unsplash

When I first started working online, I’d been writing professionally (in some capacity or other) for most of my adult life. Yet I was surprised to learn how writing played such a large role in online marketing. You need to write … and write a lot… and then write some more.

With the sheer volume of writing, even the most enthusiastic, passion-driven person can hit a creativity wall. It’s like the fire’s gone out.

There’s no single way to rekindle creativity and become enthusiastic again. Everyone’s different and after a while, you learn what works for you.

You might recharge your creativity by …

…attending live and virtual events with people who work in fields that seem far removed from yours.

For a while, I attended meetings with business owners whose clients were Fortune 500 companies. It felt like landing at Heathrow or JFK in a Cessna, surrounded by very fast-moving jumbo jets. But. I got lots of ideas.



Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.