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Serious Marketing Tips From Stand-Up Comedy

Both can be pretty scary…but ultimately there’s nothing like it.

Cathy Goodwin
5 min readJun 3, 2021
Image by Michiel Ton from Pixabay

I’d been taking improv classes for a couple of years and when Philly Improv added a stand-up comedy class, I signed up. (Actually, I thought about it, and then my friends pushed me.)

In my former life as a college professor, I entertained students every day.

When I give talks to corporate audiences, I use some humor. But these are captive audiences who appreciate any diversion from the business at hand.

Doing a live stand-up comedy performance would be the real test. It was the number one item on my bucket list.

Now, you have to understand I knew almost nothing about live comedy. I’d never even been to a comedy club. The class was a revelation.

First we had an introduction and a couple of practice sessions.

Then they challenged us to go find a friendly open mike (i.e., a place where anyone can sign up to perform for five minutes) before the next class. I didn’t want to be the only one who didn’t, so I did. I descended some rickety steps of a dive-y kind of bar, waited forever for my turn, and (as they say in the business) killed ‘em.

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Cathy Goodwin
Cathy Goodwin

Written by Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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