Starting a business on a shoestring and a vision

Cathy Goodwin
5 min readNov 18, 2022

Mistakes entrepreneurs make when they’re strapped for cash (and sometimes when they have too much cash)

Image by Kyle Glenn on Unsplash

Victoria is starting a business as a virtual assistant. She eventually wants to target women in transition who are starting businesses. But for now, she needs to get some income and traction. She’s thinking of making decorative cards to get some money coming in. What can she do?

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com