What Turns A Story Into A Selling Machine?

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Image by Comfreak from Pixabay

“Nobody cares about how you struggled to get here. Let’s just get that out of the way.”

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Photo by K8 on Unsplash

“I want what they’re having!”

The Fact Is, You’re Writing To People With A Problem

But establishing rapport may not be critical to your message.

Turn their problem into your business story.

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But sometimes these stories seem to work.

You attract sales when you choose the best story for your purpose.

(1) The successes your clients achieved with your offers.

(2) The experiences your prospect will enjoy if she becomes a client.

The words your client uses to convey excitement and relief.

“But where will I find the right story?”

Your story’s selling power is only as good as your offer.

Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com

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