Why Many Business Stories Are Too Boring (And The Simple Fix To Captivate Your Audience)

Gloria Ames is a mom who home-schools her son. She created a curriculum and wants to share it with other moms. She’s writing the sales letter with the help of a mastermind group and she gave me permission to post it here, with all the names changed.

Here’s a summary of Gloria’s original story, greatly condensed:

“I’ve stayed home with my own kids since my first son was born 10 weeks early. We spent a lot of time going to different therapies to help him catch up to his peers and there just wasn’t time to get him into “regular” preschool when he was three.

“Plus, I adore doing preschool activities with my son and his little brother! It’s my absolute favorite part of the day.

“Still, it took a LOT of time for me to prepare preschool activities for my boys (they’re just 21 months apart). And even when I found an activity they loved, I still wondered if it was the right activity to support their educational development. Or was it just a fun way to spend some time together?

“So I started researching. One night I came across an article about a one-hundred-year-old educational methodology (a philosophy, really) called Montessori… Once I learned about Maria’s Montessori method, I started applying it…