Surprised at their reaction to your story? Here’s why…

Image (without the text) by Ryan Walton on Unsplash.

If you’ve been following the soap opera saga of British royalty Harry and Meghan, you know they generated some explosive content. Apparently, they were surprised at the reaction of their many readers and listeners.

You’re not royalty and you’re not famous (except maybe within your niche). You think you know how to talk to your followers.

So you tell a great story and … ouch! It didn’t go the way you expected.

Maybe they departed your list in droves. Or they didn’t laugh. Or they seemed shocked into silence.

Any business owner — or anyone who shares a story — can get reactions they totally didn’t expect.

One way I work with clients is to plan stories so this won’t happen.

Here are 3 reasons why your audience might be surprised:

1 — They’re seeing (or hearing) your story in an unexpected setting.

Psychologists use the term “noise” to describe anything that interferes with the transmission of a message. Noise can be loud sounds, of course, but it can also refer to visual disturbances, such as poor lighting.