The 3 Best Practices of Prolific Content Creators

Productivity for online marketing requires becoming an efficient content creator.

Photo by Yannick Pulver on Unsplash.

I’ve been writing my whole life. Most of the time writing comes easily to me. But writing to build an online business is a whole different ball game. Demands get more intense every year. As more people write content, the challenge becomes “write more, be persuasive and (most important) have something to say.”

So what do prolific writers do to meet these demands? Three suggestions to start (and reply if you’ve got additional tips):

1 — They keep a log of stories.

Don’t restrict your attention to business stories; a story from your personal life, a movie, or a podcast might turn out to serve your marketing purpose someday.

Pay special attention to stories that arrive in your email inbox. Which of those stories seem to be effective? How are they using those stories: what’s their purpose? Do their stories fit the purpose? What about their brand and story archetype?

2 — They write every day (well, almost).

Stephen King (in his book On Writing) says he writes on his birthday and Christmas, but you can make your own rules and days off. I find if I’ve had a particularly productive day, the…