The 3-part strategy to initiate a profitable collaboration in any field

Cathy Goodwin
3 min readSep 27, 2022
Image by John Schnobrich on Unsplash.

If you stick around long enough, sooner or later someone will ask to work with you. Even when I was a college professor, people would ask, “Can we work together on your next project?”

Some are particularly naive. “I’ll help write copy for you in return for coaching.”

Or, “If you’re giving an event and need a speaker, I’m happy to help.”

Today the pitches tend to be subtler.

“Let’s find a way to work together.”

Anytime you seek to enter a business relationship, you begin with a pitch. The principles are the same whether you want to be a guest on their podcast, write for their blog, join their next giveaway or work together.

Basically, it’s a matter of …

What’s on the table?
What do you bring to the table?
What do they bring to the table?

(1) What’s on the table? Begin with a specific suggestion.

“I’m working on a book for my target market. Would you be willing to contribute a chapter?”
“I’m presenting a workshop. Can you jump on the call for a fifteen-minute presentation?”



Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.