The 3-Step New Year Fix For Your Business

As the New Year starts, we can expect to see dozens — or hundreds — of ideas for planning. Here’s a 3-step overview that makes up most people’s planning process.

(1) Find your business growth core story.

Your story doesn’t have to be your origin story — “how I got here.” It’s the story that captures the essence of you and your message.

One business owner’s story is about building a business part-time while she raised her children. She’s built her own story around helping people who want to earn a full-time income on a part-time basis.

Another business owner tells the story of helping her friends who couldn’t afford a plane ticket to visit her (back in the days when people traveled casually). She taught them how to earn money online. Soon they were too busy to come visit.

“Your story” isn’t always about you. And it’s not just one story. Many business owners keep a portfolio of stories, so they can choose exactly the story they need to fit their strategy.

On Thursday, January 21, I’m holding a special webinar:
How To Find The One Story That Will Grow Your Business in 2021
(and you can repeat each year). It’s totally free!
Sign up here.