The 3-Step New Year Fix For Your Business

Cathy Goodwin
3 min readJan 5, 2021

As the New Year starts, we can expect to see dozens — or hundreds — of ideas for planning. Here’s a 3-step overview that makes up most people’s planning process.

(1) Find your business growth core story.

Your story doesn’t have to be your origin story — “how I got here.” It’s the story that captures the essence of you and your message.

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com