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The best growth strategy for your business might be a side hustle.
Entrepreneurship gets intense. A side hustle can take the pressure off.
“I feel like I’m going backwards!”
Do you ever feel that way? It’s not uncommon for marketing consultants to hear clients say:
“I’ve had a fairly successful business for several years but find myself losing my fire and enthusiasm. I just got an opportunity to take a full-time job. I started organizing my business to do the bare minimum for the next few months.
“And I got a surprise. I started getting more enthusiastic about my business!”
Sometimes you don’t need to quit. You need to juggle.
When I was getting my Ph.D. at Cal Berkeley, I taught full-time in the Cal State system. At first, my professors were horrified and lots of people thought I’d never finish my degree. But I finished early, got publications, and frankly I enjoyed the work so much more when I was operating in two arenas.
And my business actually did better and was more enjoyable when I was doing online teaching on the side. I would love to have a side hustle or even something that would turn my business into a side hustle, because I like the juggling act. It’s not really practical anymore; those great…
