The Best-Kept Secret Of Successful Product Launches

Cathy Goodwin
3 min readApr 20, 2021

Begin your marketing BEFORE you begin creating your product.

Recently a business owner said, “I’m getting ready to launch my new program. I want to set up a consultation with you, but I’m not sure I’m ready. You focus on marketing. I’m still working out how to position this program and identify the best target market. That’s not marketing, is it?”

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com