The Best-Kept Secret Of Successful Product Launches
3 min readApr 20, 2021
Begin your marketing BEFORE you begin creating your product.
Recently a business owner said, “I’m getting ready to launch my new program. I want to set up a consultation with you, but I’m not sure I’m ready. You focus on marketing. I’m still working out how to position this program and identify the best target market. That’s not marketing, is it?”