The challenge of getting quality feedback on your marketing content

Cathy Goodwin
2 min readApr 29
Adapted from image by John Tyson on Unsplash.

So you’ve written your draft of a landing page or sales letter. It’s sort of okay, but you feel it’s missing something. Or you wonder if people will misunderstand something you’ve written. Or you wonder when to stop tweaking and share what you’ve written.

We all need an outside perspective. We all get too close to our copy.

For instance, I was writing about how comedians can help you tell stories. Someone asked, “Are you going to teach people to be funny?”

Well no, actually. You have to be super careful about using humor in business. Obvious to me but not to my readers.

But getting feedback can be challenging. Sometimes you get really great free feedback in groups. But sometimes…

…they recommend the latest cookie-cutter formula they just learned in copywriting class (I did this when I was brand new and can recognize a newbie copywriter a mile away)

…they’re so eager to be helpful that they’ll say anything at all

…they don’t want to hurt your feelings so they say everything seems great (and why not…taking the risk of being critical can feel like work)

…you need more than a fast-action response: you need to step back, review your story, and consider your goals

…you don’t want to risk sharing something new (because it’ll be too tempting for someone to borrow or so far out you’ve moved into cringeworthy)

What can you do instead?

One DIY tip: practice reviewing other people’s copy. It’ll help you look at your own copy objectively.

Sometimes you just need a quick video review of your new website or sales letter. I offer one, at a reasonable price, on this page.

You can grab my course, Copywriting With Stories (use the code LUCKY40 to claim your discount for the next few days).

I offer several ways to work together to create content that attracts clients. The best part is, you actually get it done and ready for showtime. No more wondering when to stop tweaking…and inspiration for more. What I love about copy coaching is you’re not just getting a meal. You’re learning to fish.

If you’d like to explore working with me, and you’ve got questions, click here to send me a message.

Originally published at

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.