The Common Advice Most Copywriters Should Disregard To Make More Sales

Prospects respond to your message, not the words it’s wrapped in.

Photo by DocuSign from Unsplash.

When I first started with copywriting, I got the advice to “Find your voice.” I was encouraged to help my clients find their voices. I even wrote a few articles on how to find your voice. Hopefully, they’ve all been deleted by now.

“Find your voice” is