The Entrepreneurial Marketing Paradox: Spend less & earn more.

Business success depends as much on spending as on revenue.

Image by Dan Dimmock on Unsplash.

A speaker was addressing a group of advanced students who were about to graduate and embark on professional careers after many years of school. They may have been doctors, nurses, lawyers, or counselors. The principle remains the same.

One student had a question. “How do we deal with all the stress?”

The speaker’s answer was simple, “Don’t buy a big house.”

I thought of this when I saw a forum post from Julie, who was starting a business while still working in her day job.

Julie was getting extremely frustrated. She was paying a coach, a bookkeeper, a graphics specialist to prepare social media posts, and a finance pro to help her assess her financial picture.

She had the business equivalent of buying a big house…in fact, it was not unlike building a mansion.

Julie got a lot of encouragement, but that’s not what she needed. She needed a plan.

A lot of business coaches like to focus on revenue.