The Essential First Step To Creating Content That Increases Your Sales

Increase your productivity with a Copywriting Diagnostic consultation, whether you DIY or hire a pro.

Photo by Melanie Deziel on Unsplash

As a business owner who is constantly pressed for time, you probably realize you can get more clients with less effort through online marketing. To accomplish this goal, you probably know you need to create website content.

As you get busier, you may be tempted to hire a copywriter to create some or all of your website content. But how can you hire resources without breaking the bank and losing even more time? It is important to understand what your copywriter needs — what’s reasonable and what’s critical to your own online marketing project.

Often when business owners reach me, our dialogue goes like this:

Caller: “Hey, Cathy, I need some copywriting! And I want you to do it.”

Me: “Great. Our first step is the Copywriting Diagnostic and Plan.”

Caller: “Oh no. I just need copywriting.”

If you can relate to this dialogue as the Caller, you are not alone. In fact, you may talk to yourself this way when you write your own copy.