The Missing Link To Branding for Solopreneurs

Cathy Goodwin
3 min readSep 24, 2023
Image by Pierre Bamin on Unsplash.

When I first started working online, I investigated the role of branding in my business.

Some marketing consultants were opposed to the whole idea of branding, and rightly so: at the time many of us associated branding with colors, images, and type fonts.

It took me a while to realize that solopreneurs can’t use “branding” the way I used to teach Marketing 101.

As a small service-based business, the brand is you. You use branding to create a relationship with your followers. You send away those who don’t belong in your tribe; you attract those who may want to work with you someday. Your brand helps you deliver one of the most important marketing success factors: consistency.

Now when I work with clients on marketing, I suggest your brand helps you teach your clients what to expect from you.

It goes beyond sending a newsletter the same day every week. It’s about the stories you tell, the promises you make, and even the way you recommend solutions to business problems.

I have to admit: that consistency has been one of my greatest challenges. I like variety and novelty. ‘m always tempted to…



Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.