The Missing Link To Branding for Solopreneurs

Cathy Goodwin
3 min readSep 24, 2023
Image by Pierre Bamin on Unsplash.

When I first started working online, I investigated the role of branding in my business.

Some marketing consultants were opposed to the whole idea of branding, and rightly so: at the time many of us associated branding with colors, images, and type fonts.

It took me a while to realize that solopreneurs can’t use “branding”…

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com