The Missing Piece From Your Hero’s Journey Story

Storytellling for small business calls for an additional stage in the journey.

Image by Khamkéo Vilaysing on Unsplash.

Last week I published Episode 46 of the Strategic Storytelling podcast: How to structure a persuasive story. Shortly afterward, a few people reached out to ask if I’d heard of Donald Miller’s best-selling book, Building A Storybrand​. They wanted to…